From Therapy to Treats
Behind the Sneaky Sweets
Hi, I’m Sasha—therapist by day, baker by passion.
Sasha’s Sneaky Sweets started as a side hustle, sparked by the encouragement (read: gentle pressure) from friends, family, and coworkers who couldn’t get enough of my homemade treats. What began as casual cookie boxes and muffins quickly grew into a full-fledged baking business rooted in joy, comfort, and a touch of wholesome indulgence.
By day, I work as a mental health therapist in the field of criminal reform and rehabilitation. It’s meaningful, intense work—and baking became my creative outlet, my quiet joy. I like to think my two worlds aren’t so different: both are about care, healing, and paying attention to the little things.
I grew up around people with serious health concerns—but also serious sweet tooths. That tension shaped how I bake today: creating delicious, feel-good treats that aren’t too much of anything. I found my sweet spot with madeleines—simple, elegant, satisfying. They’re soft enough for your morning coffee, sweet enough for your midnight snack, and special enough to share (if you want to).
Sasha’s Sneaky Sweets is still growing, still grounded in love, and always made with care—just the way I like it.
The Sneaky Philosophy
So… what’s sneaky about Sasha’s Sneaky Sweets?
Well, for starters—I bake mostly at night, after my 9–5 therapy sessions wrap up. It’s a quiet, sneaky kind of joy. And from the beginning, this whole business has grown under-the-radar: slow, steady, lovingly encouraged by the people closest to me.
But sneaky also speaks to how these sweets are made. Every cookie, muffin, or madeleine is homemade from scratch with ingredients you can pronounce, in a Brooklyn home processor kitchen you can trust. No mystery fillers. No weird preservatives. Just real, feel-good flavor.
They’re sweet—but not over-the-top. Indulgent—but not overdone.
They’re sneaky in the best way:
💫Kind to your body
💫Gentle on your cravings
💫Made with mindfulness and love
And best of all? They’re flexible. Whether you’re watching sugar, avoiding certain oils, or looking for a treat that aligns with your needs—I’m always happy to consult and customize. Wholesome access to sweets shouldn’t be a luxury, and I believe everyone deserves a little indulgence that feels good after the last bite too.
You won’t find loud packaging or superfood buzzwords here—just grounded, satisfying treats that quietly do the trick.
Have a sneaky request? I’m all ears (and butter). Get in touch and let’s make it happen.